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cost per acquisition Archives - Firebrand Communications

[](https://www.firebrand.marketing/2019/08/customer-acquisition-cost-one-marketing-number-rule-all/)

Customer Acquisition Cost – One Marketing Number To Rule Them All

by Firebrand Team | Aug 13, 2019 | Blog, Digital Marketing

Efficiency in marketing is essential for startups. This is why understanding customer acquisition cost (CAC), also called cost per acquisition (CPA), and its calculation is so important. What is CAC? Customer acquisition cost is the amount it costs to acquire a new...

Original source: https://www.firebrand.marketing/tag/cost-per-acquisition

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