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data analytics Archives - Firebrand Communications

[](https://www.firebrand.marketing/2023/09/firebrand-partners-with-ruler-analytics/)

Firebrand Partners with Ruler Analytics

by Morgan McLintic | Sep 20, 2023 | Blog, Business, Digital Marketing, Marketing, PPC

Attribution is hard.  Understanding buyer behavior is just complex, period. On top of that, the martech is difficult to configure and often stops working when someone changes the sign-up flow, pushes a site update, or launches a lead magnet with an in-form success...

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