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decision-making Archives - Firebrand Communications

[](https://www.firebrand.marketing/2016/11/people-dont-think-like-you/)

Most people don’t think like you

by Morgan McLintic | Nov 18, 2016 | Blog, Marketing, PR

We like to believe that most people think the same as we do. This explains the huge outpouring of surprise and shock at Trump’s victory. It also explains why so many marketing campaigns misfire. We’re intellectually aware of this bias, but struggle to take it into...

Original source: https://www.firebrand.marketing/tag/decision-making

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