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Digital Advertising Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/07/how-does-click-fraud-work-in-digital-advertising/)

How Does Click Fraud Work in Digital Advertising? What You Need to Know

by Patrick Brady | Jul 2, 2025 | Blog, Business, Digital Marketing, Marketing, PPC

Digital advertising offers an unmatched ability for advertisers both large and small to scale their efforts and achieve measurable results. But with such opportunity comes risk. Click fraud, along with its more advanced counterpart, lead generation (lead gen) fraud,...

[](https://www.firebrand.marketing/2017/09/quality-score-ppc-advertising/)

Understanding the Importance of Quality Score in PPC Advertising

by Alastair Nee | Sep 11, 2017 | Blog, Business, Content, Digital Marketing, Marketing, Resources

As a Digital Marketing Manager in an agency environment, finding new insights on ad optimization for clients is critical to maximizing their effectiveness. There is a plethora of information online when it comes to optimizing Adwords ads, which gives you many more...

Original source: https://www.firebrand.marketing/tag/digital-advertising

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