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digital marketing Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/12/geo-best-practices-2026/)

GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together

by Shane Jordan | Dec 17, 2025 | Blog, Digital Marketing, Marketing

The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...

[](https://www.firebrand.marketing/2025/12/geo-and-seo-predictions-2026/)

8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now

by Alastair Nee | Dec 10, 2025 | Blog, Digital Marketing, Marketing

If I had a functioning crystal ball, I’d probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn’t a marketable skill (yet), let’s talk about what we can actually see coming down the...

[](https://www.firebrand.marketing/2025/12/tech-marketing-predictions-for-2026/)

Tech Marketing Predictions for 2026

by Morgan McLintic | Dec 3, 2025 | Blog, Business, Digital Marketing, Marketing, PR

It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...

[](https://www.firebrand.marketing/2025/11/leveraging-reddit-for-b2b-turn-real-conversations-into-competitive-advantage/)

Leveraging Reddit for B2B: Turn Real Conversations into Competitive Advantage

by Arman Khayyat | Nov 18, 2025 | Blog, Digital Marketing, Marketing

In a new zero-click age of saturated channels, the Reddit platform stands out uniquely as a venue for business-to-business (B2B) marketers. With highly specialised communities (subreddits), authentic peer-driven discussions, and a culture that privileges real dialogue...

[](https://www.firebrand.marketing/2025/11/organic-search-visibility-importance/)

Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers

by Alastair Nee | Nov 12, 2025 | Blog, Digital Marketing, Marketing

The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who think SEO strategy or performance is to blame. But the reality is bigger...

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