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Display Ads Archives - Firebrand Communications

[](https://www.firebrand.marketing/2022/08/when-to-gate-your-content-and-when-to-set-it-free/)

When to Gate Your Content – And When to Set it Free

by Morgan McLintic | Aug 23, 2022 | Blog, Content, Digital Marketing, Marketing

Gated vs ungated content is a surprisingly fiery debate. The ungated camp argues that ungated content casts a wider net, and offers the opportunity for wider distribution, creating more purchase opportunities. Some developers even feel content-gating is too...

[](https://www.firebrand.marketing/2022/08/10-quick-tips-for-b2b-linkedin-lead-generation/)

10 Quick Tips for LinkedIn B2B Lead Generation

by Alastair Nee | Aug 1, 2022 | Blog, Digital Marketing, PPC

Most savvy B2B marketers will agree that LinkedIn B2B lead generation is one of the most successful tools in their digital marketing kit. Just look at the data – 96% of B2B marketers used LinkedIn to distribute content and 80% of B2B marketers put paid media spend...

[](https://www.firebrand.marketing/2022/07/6-surefire-ways-of-using-humor-in-marketing-for-your-brand/)

6 Surefire Ways of Using Humor in Marketing for Your Brand

by Maura Lafferty | Jul 18, 2022 | Blog, Content, Digital Marketing, PR

Gretchen Rubin and Oracle recently teamed up on a study that highlights some curious facts: 91% percent of people globally prefer brands with humor, yet 95% of business leaders fear using humorous marketing in consumer interactions. The report also found that 45% of...

[](https://www.firebrand.marketing/2021/11/how-google-display-ads-drive-marketing-results-for-b2b/)

How Google Display Ads Drive Marketing Results for B2B Startups

by Alastair Nee | Nov 5, 2021 | Blog, Digital Marketing, PPC

Between competing with established vendors and standing out against the throngs of noisy competitors, it can be hard for B2B startups to even show up on a potential customer’s radar, let alone make a conversion. Gone are the days when a really great product could sell...

Original source: https://www.firebrand.marketing/tag/display-ads

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