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email marketing Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/07/ai-press-release-optimization/)

AI Press Release Optimization: GEO Strategy Best Practices

by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in the light of the...

[](https://www.firebrand.marketing/2025/07/how-to-choose-a-pr-agency-that-delivers-results/)

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing

“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What your story is. What...

[](https://www.firebrand.marketing/2025/07/email-marketing-in-the-ai-era-make-your-messages-stand-out/)

Email Marketing in the AI Era: Make Your Messages Stand Out

by Nicole Pytel | Jul 9, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Email marketing may be one of the oldest tactics in the digital playbook, but it’s still among the most powerful in B2B. Revenue generated from email is projected to hit $13.69 billion by the end of 2025, so it’s no surprise that 59% of B2B marketers say this is their...

[](https://www.firebrand.marketing/2024/06/8-ways-to-navigate-gemini-in-gmail/)

8 Simple (But Effective!) Ways to Navigate Gemini in Gmail

by Nicole Pytel | Jun 5, 2024 | Blog, Content, Digital Marketing, Marketing, SEO

Email has always been the B2B marketing utopia of sorts — once you have people in your database, you can contact them anytime you want, without having to worry about your visibility being hampered by Google’s algorithm. However, Gemini in Gmail is bringing a rain...

[](https://www.firebrand.marketing/2024/03/to-nurture-or-not-to-nurture-why-is-this-even-a-question/)

To Nurture or Not to Nurture… Why is This Even a Question?

by Nicole Pytel | Mar 20, 2024 | Blog, Content, Digital Marketing, Marketing

Imagine the decision makers at your top 100 target accounts. You know their title, their pain points, and how your product solves them. But now imagine if 77 of those 100 decision makers thought your buyer journey was complex and difficult. It’s your worst nightmare,...

Original source: https://www.firebrand.marketing/tag/email-marketing

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