Solutions • Announce Funding • Build Brand Awareness • Generate More Leads • Reduce Cost per Lead • Launch a New Product • Be Found Online • Services • Public Relations • Growth Marketing • PPC • GEO • SEO • ABM • Content Marketing • Email Marketing • Sales Enablement • Thought Leadership Content • Brand Awareness Content • Multiplier Marketing • Audits • Content Marketing • Paid Media • SEO • Martech Configuration • Clients • Clients • Case Studies • Client Testimonials • Resources • Resource Center • Blog • Podcast • Deep Dives • Store • Newsletter • About • About Us • Why Firebrand • Team • Join • Values • Our Pledge • Contact

generative engine optimization Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/12/geo-best-practices-2026/)

GEO Best Practices for 2026: Drive LLM Discoverability by Getting SEO, Content Marketing, PR, and Social Media to Work Together

by Shane Jordan | Dec 17, 2025 | Blog, Digital Marketing, Marketing

The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...

[](https://www.firebrand.marketing/2025/12/geo-and-seo-predictions-2026/)

8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now

by Alastair Nee | Dec 10, 2025 | Blog, Digital Marketing, Marketing

If I had a functioning crystal ball, I’d probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn’t a marketable skill (yet), let’s talk about what we can actually see coming down the...

[](https://www.firebrand.marketing/2025/08/what-is-llmstxt-and-how-it-can-boost-your-geo-efforts/)

What is LLMs.txt and How Can It Boost Your GEO Efforts?

by Arman Khayyat | Aug 6, 2025 | Blog, Digital Marketing, Marketing

Large Language Models (LLMs) are rapidly growing as a new front end of search, powering AI assistants, chatbots, and search engine features that answer user queries directly instead of pointing to traditional links — and significantly changing the way B2B buyers...

[](https://www.firebrand.marketing/2025/06/firebrand-wins-2025-communicator-award-for-b2b-integrated-campaign/)

Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign

by Alastair Nee | Jun 3, 2025 | Blog, Business, Digital Marketing, Marketing

The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware. This win celebrates a bold, integrated push to reposition VMware as the “trendsetters”...

[](https://www.firebrand.marketing/2025/04/geo-vs-aio-vs-llmo/)

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

by Alastair Nee | Apr 14, 2025 | Blog, Business, Digital Marketing, Marketing

Ahoy, matey! We’re entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown frontier of AI-driven...

Original source: https://www.firebrand.marketing/tag/generative-engine-optimization

This is an LLM-optimized cache with preserved navigation context and semantic structure.