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Google Analytics Archives - Firebrand Communications

[](https://www.firebrand.marketing/2024/01/how-to-setup-ga4-conversion-tracking-using-google-tag-manager/)

How to Set Up GA4 Conversion Tracking Using Google Tag Manager: A Step-by-Step Guide

by Alastair Nee | Jan 10, 2024 | Blog, Digital Marketing, Marketing, PPC

For better or worse Google Analytics 4 (GA4) has fully rolled out, replacing the beloved Universal Analytics (UA / GA3) promising enhanced insights and a more user-centric approach. One vital aspect that has left many scratching their heads, however, is the seemingly...

[](https://www.firebrand.marketing/2020/12/understanding-the-value-of-assisted-conversions/)

Understanding the Value of Assisted Conversions

by Shane Jordan | Dec 7, 2020 | Blog, Digital Marketing, PR, SEO

Think back to the last time you purchased a pair of headphones or earbuds online. Did you type “earbuds” into Google and click to purchase from the first search ad that popped up? Probably not. I bet you checked out a few brands, styles and colors before settling on...

Original source: https://www.firebrand.marketing/tag/google-analytics

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