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influencer marketing Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/01/how-to-measure-web-traffic-from-ai/)

SEO & AI: How to Measure AI Web Traffic

by Shane Jordan | Jan 29, 2025 | AI Tools, Blog, Digital Marketing, Marketing, SEO

Originally published on 01/29/2025Updated on 03/24/2025 to include details on AI Search Intent As online user behavior continues to evolve, digital marketers must constantly adapt to new technologies and methods of measuring marketing data. The rise of AI tools such...

[](https://www.firebrand.marketing/2025/01/so-you-want-to-engage-b2b-influencers/)

So, you want to engage B2B influencers

by Maura Lafferty | Jan 21, 2025 | Blog, Marketing, PR

Engaging with influencers is a common element of a healthy tech PR campaign. Before we get into the how, let’s start by looking at when to work with influencers to boost your brand and who you should work with. When your product has specialized features and your niche...

Original source: https://www.firebrand.marketing/tag/influencer-marketing

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