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interactive Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/09/random-acts-of-content-kill-pipeline/)

Random Acts of Content Kill Pipeline (Especially in the AI Era!)

by Nicole Pytel | Sep 17, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Most B2B content strategies are dead on arrival. Not because the team isn’t trying, but because they’re still chasing a funnel that no longer exists. Today’s buyers don’t follow linear paths. They search, ghost, lurk, and shortlist without talking to your sales...

[](https://www.firebrand.marketing/2025/08/why-interactive-content-matters-more-than-ever-in-the-ai-era/)

Why Interactive Content Matters More Than Ever in the AI Era

by Nicole Pytel | Aug 20, 2025 | Blog, Business, Content, Digital Marketing, Marketing

The AI era has ushered in a new set of marketing rules. B2B buyers aren’t just consuming content that your brand puts out. They’re also actively using AI tools to shape their research journeys. The hard part for you? These tools determine if and how your brand is...

Original source: https://www.firebrand.marketing/tag/interactive

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