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lead gen Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/05/linkedin-b2b-lead-generation-best-practices/)

LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

by Arman Khayyat | May 14, 2025 | Blog, Business, Digital Marketing, Marketing

LinkedIn is one of the most uniquely positioned platforms for B2B marketers when it comes to lead generation, combining scale, professional context, and targeting precision in a way no other ad platform does. As a network, LinkedIn has surpassed 1 billion users...

[](https://www.firebrand.marketing/2024/05/how-to-improve-lead-quality/)

5 Reasons Why Your B2B Advertising Leads Are Junk — And How to Improve Lead Quality

by Patrick Brady | May 21, 2024 | Blog, Marketing, PPC

Most B2B marketing programs have one ultimate goal: generate a steady pipeline of high-quality leads. These leads can translate directly into sales, validating the marketing effort and giving life blood to the business. However, even with the best of efforts, poor...

[](https://www.firebrand.marketing/2024/02/no-those-leads-are-not-junk/)

No, Those Leads Are Not Junk

by Morgan McLintic | Feb 23, 2024 | Blog, Business, Digital Marketing, Marketing, PR

“These leads are junk.” It’s one of the most disheartening cries a marketer can hear from Sales, especially in a startup or scaleup where the quarterly revenue goals are always in focus. You’ve spent all this time developing a lead magnet, building a landing page,...

[](https://www.firebrand.marketing/2020/08/the-superweapon-to-improve-lead-quantity-and-quality/)

The Superweapon to Improve Lead Quantity and Quality

by Morgan McLintic | Aug 19, 2020 | Blog, Digital Marketing, PR

Every startup is looking for more and better Leads at a lower cost. So what’s the superweapon? Patience. Really? That’s it. Yes – and let me explain. You are in a fight for Leads with your competitors. You want the most Leads and Marketing Qualified Leads at the...

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