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marketing mix Archives - Firebrand Communications

[](https://www.firebrand.marketing/2019/08/media-mix-marketing-mix-optimization/)

Media Mix and Marketing Mix Optimization in the Digital Age

by Firebrand Team | Aug 27, 2019 | Blog, Digital Marketing

What is a media mix and marketing mix? Media mix and marketing mix refer to the ratio between marketing channels, budget, and results across the universe of marketing activity. Media mix and marketing mix analysis are decision-making tools which: Help marketers...

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