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marketing strategy Archives - Firebrand Communications

[](https://www.firebrand.marketing/2024/08/applying-the-braving-model-to-brand-trust/)

Applying the “BRAVING” model to Brand Trust

by Ian Lipner | Aug 14, 2024 | Blog, Content, Digital Marketing, Marketing, PR

In 2018, bestselling author and University of Houston research professor Dr. Brené Brown created what she calls the BRAVING inventory. It breaks down the concept of trust into seven elements – Boundaries, Reliability, Accountability, Vault, Integrity,...

[](https://www.firebrand.marketing/2024/07/your-olympics-inspired-playbook-for-startup-marketing-gold/)

Your Olympics-Inspired Playbook for Startup Marketing Gold

by Nicole Pytel | Jul 30, 2024 | Blog, Content, Digital Marketing, Marketing, PR

Bonjour! Now that the 2024 Olympic Games are underway in Paris, we couldn’t resist mixing in a little bit of fun with our startup marketing advice. After all, startup marketing and sports aren’t all that different; they both require lots of strength and agility. So...

Original source: https://www.firebrand.marketing/tag/marketing-strategy

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