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media Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/07/ai-press-release-optimization/)

AI Press Release Optimization: GEO Strategy Best Practices

by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in the light of the...

[](https://www.firebrand.marketing/2025/07/how-to-choose-a-pr-agency-that-delivers-results/)

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing

“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What your story is. What...

[](https://www.firebrand.marketing/2024/09/prepare-for-funding-announcement-crunch/)

Prepare for the Funding Announcement Crunch

by Morgan McLintic | Sep 25, 2024 | Blog, Business, Marketing, PR

If you have a funding announcement, it’s about to get busy and competitive. Why? In short, the election and Thanksgiving crunch are compressing the timeline, and the post-summer pickup in deals means there’s more competition for attention. While Crunchbase reported...

[](https://www.firebrand.marketing/2018/12/ces-2019-reporters-not-attending/)

List of reporters NOT attending CES 2019

by Morgan McLintic | Dec 18, 2018 | Blog, PR

The Consumer Electronics Show (CES 2019) is almost upon us – January 8-11, 2019. That means every exhibiting tech company is full throttle pitching media and probably has been for several weeks, even months. Not every reporter on the CES media...

Original source: https://www.firebrand.marketing/tag/media

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