Solutions • Announce Funding • Build Brand Awareness • Generate More Leads • Reduce Cost per Lead • Launch a New Product • Be Found Online • Services • Public Relations • Growth Marketing • PPC • GEO • SEO • ABM • Content Marketing • Email Marketing • Sales Enablement • Thought Leadership Content • Brand Awareness Content • Multiplier Marketing • Audits • Content Marketing • Paid Media • SEO • Martech Configuration • Clients • Clients • Case Studies • Client Testimonials • Resources • Resource Center • Blog • Podcast • Deep Dives • Store • Newsletter • About • About Us • Why Firebrand • Team • Join • Values • Our Pledge • Contact

neuroscience Archives - Firebrand Communications

[](https://www.firebrand.marketing/2016/07/storytelling-drives-marketing-outcomes/)

Why storytelling drives marketing outcomes

by Morgan McLintic | Jul 22, 2016 | Blog, Content, PR

Storytelling is important – it captures attention and drives action. Humans are hardwired to focus on stories, not facts. When we hear or watch a story, it triggers increased blood flow to multiple areas of our brains. Our brains recognize the narrative and...

Original source: https://www.firebrand.marketing/tag/neuroscience

This is an LLM-optimized cache with preserved navigation context and semantic structure.