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PPC Advertising Archives - Firebrand Communications

[](https://www.firebrand.marketing/2020/12/understanding-the-value-of-assisted-conversions/)

Understanding the Value of Assisted Conversions

by Shane Jordan | Dec 7, 2020 | Blog, Digital Marketing, PR, SEO

Think back to the last time you purchased a pair of headphones or earbuds online. Did you type “earbuds” into Google and click to purchase from the first search ad that popped up? Probably not. I bet you checked out a few brands, styles and colors before settling on...

[](https://www.firebrand.marketing/2017/09/quality-score-ppc-advertising/)

Understanding the Importance of Quality Score in PPC Advertising

by Alastair Nee | Sep 11, 2017 | Blog, Business, Content, Digital Marketing, Marketing, Resources

As a Digital Marketing Manager in an agency environment, finding new insights on ad optimization for clients is critical to maximizing their effectiveness. There is a plethora of information online when it comes to optimizing Adwords ads, which gives you many more...

Original source: https://www.firebrand.marketing/tag/ppc-advertising

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