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proposition Archives - Firebrand Communications

[](https://www.firebrand.marketing/2016/08/expectations-shape-experience/)

How expectations shape experience

by Morgan McLintic | Aug 31, 2016 | Blog, Content, Marketing, PR

Our expectations change how we experience the world We’ve all heard about the ‘placebo effect’ – we expect to feel better, so we actually do. Why is that? After all, sugar pills don’t reduce pain or cure disease. It’s our expectations which cause the brain to...

Original source: https://www.firebrand.marketing/tag/proposition

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