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public relations Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/07/ai-press-release-optimization/)

AI Press Release Optimization: GEO Strategy Best Practices

by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in the light of the...

[](https://www.firebrand.marketing/2025/07/how-to-choose-a-pr-agency-that-delivers-results/)

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing

“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What your story is. What...

[](https://www.firebrand.marketing/2025/05/5-ways-to-boost-brand-visibility-in-ai-search-results/)

5 Ways to Boost Brand Visibility in AI Search Results

by Shane Jordan | May 28, 2025 | AI Tools, Blog, Marketing, PR

SEO is rapidly evolving, and you’re likely fielding all kinds of questions from executives, investors, and other stakeholders about it. As AI transforms how people search, engage with information, and make buying decisions, it’s no longer enough to optimize just for...

[](https://www.firebrand.marketing/2025/05/newsjacking-how-brands-can-stay-relevant/)

The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

by Mr Cuddles | May 21, 2025 | AI Tools, Blog, Marketing, PR

It can be chic to crash a party. As you might imagine, being a lion who roams the streets of San Francisco means I know a thing or two about showing up where I’m unexpected. You arrive, people look at you like, “how did he get in?” and you get to carry on, surrounded...

[](https://www.firebrand.marketing/2025/03/can-pr-help-with-ai-search/)

Can PR Help with AI Search?

by Morgan McLintic | Mar 19, 2025 | AI Tools, Blog, Marketing, PR

Organic traffic is going down for many startup sites. For those without large paid media programs, this is a problem since organic is the primary source of traffic. Why is it going down? Buyers might be searching less as they are distracted by events in Washington and...

Original source: https://www.firebrand.marketing/tag/public-relations

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