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social media Archives - Firebrand Communications

[](https://www.firebrand.marketing/2025/05/linkedin-b2b-lead-generation-best-practices/)

LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

by Arman Khayyat | May 14, 2025 | Blog, Business, Digital Marketing, Marketing

LinkedIn is one of the most uniquely positioned platforms for B2B marketers when it comes to lead generation, combining scale, professional context, and targeting precision in a way no other ad platform does. As a network, LinkedIn has surpassed 1 billion users...

[](https://www.firebrand.marketing/2023/12/elevate-your-pr-campaign-with-the-12-brand-archetypes/)

Elevate Your PR Campaign with the 12 Brand Archetypes

by Lucy Allen | Dec 5, 2023 | Blog, Content, Marketing, PR

As a marketer, you’ve likely heard of the 12 brand archetypes and maybe even used them in your work. The premise came from Swiss psychiatrist and psychoanalyst Carl Jung’s personality archetypes in the 1940s. Each Jungian archetype takes certain innate human...

[](https://www.firebrand.marketing/2023/11/how-b2b-startups-should-navigate-the-social-media-maze/)

How B2B Startups Should Navigate the Social Media Maze

by Bridget Weingart | Nov 28, 2023 | Blog, Digital Marketing, Marketing, Social

How often does your startup Tweet? (Or is it X now?) When’s the last time your startup gave more than a passing thought to LinkedIn? After all, the whole world is active on social media (well, 4.2 billion of us anyways). Are you missing out on brand awareness,...

Original source: https://www.firebrand.marketing/tag/social-media

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