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storytelling Archives - Firebrand Communications

[](https://www.firebrand.marketing/2016/07/storytelling-drives-marketing-outcomes/)

Why storytelling drives marketing outcomes

by Morgan McLintic | Jul 22, 2016 | Blog, Content, PR

Storytelling is important – it captures attention and drives action. Humans are hardwired to focus on stories, not facts. When we hear or watch a story, it triggers increased blood flow to multiple areas of our brains. Our brains recognize the narrative and...

[](https://www.firebrand.marketing/2016/07/six-plots-make-audiences-act/)

Six plots to make audiences take action

by Morgan McLintic | Jul 18, 2016 | Blog, PR

Simon Weatherby, CEO of TechnoCorp cracks his knuckles with staccato pops. The big data analytics company he runs can handle real-time processing for some of the most demanding applications – ecommerce, telecom, finservs, you name it. But no-one cares, sales are...

Original source: https://www.firebrand.marketing/tag/storytelling

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