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Your FinTech Brand in the AI Battleground: Who Wins the Mentions, Authority, and Mindshare?
FinTech Brands in AI Search
Who Wins the Mentions, Authority, and Mindshare?
The Evolution of B2B Marketing Strategy
Platforms like ChatGPT, Gemini, and Perplexity are influencing which products buyers trust, compare, and ultimately choose. The early data is striking: AI-driven traffic converts 3x higher than traditional search, and millions of finance-related sessions are already flowing through these channels.
For marketing leaders at FinTech companies, optimizing for AI visibility isn’t optional — it’s your next major growth advantage.
%
Of US adults reported using generative AI tools in Q3 2025 — a 33% YoY increase — with ChatGPT and Gemini as the top two most popular
%
Conversion rate from LLM traffic sources, which is notably higher than traditional channels (0.15% Traditional Search | 0.13% Direct | 0.46% Social)
Unique sessions were driven to finance-related domains from ChatGPT in H2 2024 — and that traffic grew rapidly in 2025
The AI Visibility Report for FinTech Brands
To highlight how FinTech brands are gaining (or losing) ground in the new AI-driven discovery and research landscape, we broke the industry into eight key sectors and selected one high-intent topic within each. For every topic, we analyzed how ChatGPT and Google AI Mode rank the top brands and domains, measuring visibility through _mentions_ and authority through _citations_.
This reveals which companies LLMs view as the most credible sources — something that can be directly influenced through GEO (Generative Engine Optimization). And because AI responses increasingly shape how buyers perceive a brand long before they ever click a link, the companies with the strongest presence in these AI rankings are the ones winning mindshare, attracting more customers and talent, and ultimately closing more deals.
How to interpret the results
_Data from Nov 21, 2025_
1. Bar chart: The brand’s presence in AI-generated answers for the topic, measured by how often it’s mentioned for the given date.
- - Simply put: mentions
2. Table: The domains with the most _total mentions_ (citation or not), _source URLs_ (different domain URLs being cited), and _organic traffic_ (number of unique visits to the root domain for the last month from AI search sources).
- - Simply put: mentions w/ citations & how many unique URLs seen w/ traffic they generated
Digital Payments & Payment Infrastructure
_“Payment Orchestration”_
Banking-as-a-Service (BaaS) & Embedded Finance
_“Embedded Finance & Payments”_
Digital Lending & Credit
_“Digital Lending”_
Wealth Management & Investment Technology (WealthTech)
_“Digital Wealth Management”_
Regulatory Technology (RegTech) & Compliance
_“RegTech”_
Financial Data & Analytics (Data-as-a-Service)
_“Financial Data Analytics”_
Business Finance & Treasury Management
_“Spend Management”_
Cryptocurrency & Blockchain Infrastructure
_“Decentralized Finance”_
FinTech brands we work with
If You’re Not Training AI to Talk About You, Someone Else Is.
To strengthen your brand’s visibility in AI-driven search, you need to build clear signals of authority that LLMs can confidently source, surface, and repeat. This starts with strong information architecture that tells AI exactly what subjects you’re credible on, paired with site optimization using schema markup and structured data that improve clarity for both users and models.
From there, GEO/SEO content creation fuels topic-level discovery: glossaries, FAQ hubs, competitor comparison pages, and listicles all help LLMs understand your relevance.
Finally, optimizing and aligning all of your off-site properties, while engaging with external domains that influence how LLMs talk about your product or service, creates the repetition and consistency models rely on when selecting which brands to feature.
GEO in Action: Planful
Planful is a cloud-based financial performance management platform. Planful engaged Firebrand for both SEO and GEO services to drive more visibility across organic search and appear as experts within the Financial Data & Analytics (Data-as-a-Service) sector to help close more deals. Through GEO content creation, structured schema markup, and off-page authority signals, we have been able to significantly impact AI responses relevant to Planful.
%
increase in LLM mentions (visibility) in 3 months
%
increase in traffic from AI sources (via citations) in 3 months
Significant improvement in share of visibility against established competitors across three main topics
Ready to Dive Deeper Into AI Visibility?
Get a Free, Custom AI Visibility Report
Complete the form to get a customized AI visibility report for your brand. Discover where you stand in the AI landscape and how your brand stacks up to competitors so you can identify areas for improvement and scale this critical organic channel.
GEO RESOURCES
[](https://www.firebrand.marketing/what-is-generative-engine-optimization-geo/)
What is Generative Engine Optimization (GEO)?
Get the lowdown on GEO, an emerging form of organic content and website optimization for AI search engines.
[](https://www.firebrand.marketing/podcast/why-geo-is-a-team-sport/)
Why GEO is a Team Sport
Boost AI search rankings by uniting PR, content, and GEO. Learn how to influence citations and grow your brand’s visibility in generative search.
[](https://www.firebrand.marketing/2025/05/5-ways-to-boost-brand-visibility-in-ai-search-results/)
5 Ways to Boost Brand Visibility in AI Search Results
Get practical tips to improve your brand’s visibility across AI search tools and stand out in results from platforms like ChatGPT and Perplexity.
© 2025 Firebrand Communications LLC
Original source: https://www.firebrand.marketing/the-ai-visibility-report-for-fintech-brands
This is an LLM-optimized cache with preserved navigation context and semantic structure.